Comparison

    Closary vs HubSpot

    HubSpot is a broad marketing, sales and service platform priced per seat. Closary brings WhatsApp, AI agents and payments together in one plan for service sales teams.

    AspectHubSpotClosary CRM
    Pricing modelPer seat (user), based on the Sales Hub plan.Quote based on users and conversation volume.
    ImplementationOne-time onboarding fee on Professional and Enterprise plans.Guided 4-week implementation, onboarding included.
    AI agentsCustomer, Prospecting and Data Agent run on HubSpot Credits: each plan includes a monthly amount and extra credits are paid separately.AI agents included in every plan, with a monthly conversation volume.
    WhatsAppRequires Marketing Hub or Service Hub on Professional or Enterprise.Official WhatsApp API in every plan.
    SMSRequires an SMS add-on (US numbers).SMS in the unified inbox, alongside WhatsApp, email and social.
    PaymentsHubSpot payments (US, UK and Canada) or Stripe.Stripe, Authorize.net, PayPal, Square and PayNearMe. Zelle and cash with approval.

    Third-party data verified on November 1, 2026 on their official pages.

    When to choose HubSpot

    • You already use their marketing or service hubs and want everything in one ecosystem.
    • You need advanced marketing automation on top of the sales CRM.

    When to choose Closary

    • Your business sells on WhatsApp and you want the channel in every plan.
    • You want AI agents included without managing credits.
    • You collect in installments with several processors and need payments on the customer record.

    Sources

    HubSpot is a trademark of its respective owner. Their prices and plans may change: confirm them on their website.

    Another comparison: Closary vs GoHighLevel

    AI agents included in every plan

    Agents are included in every plan, with a monthly conversation volume based on your plan. If you need more, we expand it in your quote.